PROJECT LEAN

StarkExperience, new device that makes you have a more Slow living life

To start with a little introduction to Slow life.
Going at full speed is not always the best way. «Often as we rush through life, carrying more stuff hour after hour, we stretch like a rubber band toward the breaking point.» Today, Covid-19 has caused society to hit the brakes and many are considering turning their lifestyles around. We have had much more time to think and consider how we want to live the rest of our lives.
«Slow living is a slow alternative to the culture of the urgent and the instantaneous. The slow movement advocates recovering the natural rhythm of things: from the time required to cook a good dish to the way we travel or read a book.» This started in Italy in the 1980s first as slow food and had such an impact that it spread to all branches.

Challenge

This time we have a new challenge, to think of a product or service that applies the Slow Life philosophy through the Lean UX methodology and look for a company in the collaborative fintech sector.
Lean UX is an Agile methodology that allows us to test an idea that is not born from a research, but from a series of assumptions or hypotheses to validate.
Our main goal was to launch the minimum viable product MVP and test its effectiveness based on quantitative metrics and iterate.

Research and Ideation

In the beginning my team and I did a research of what this Slow Life lifestyle is all about and of companies that have an initiative to seek a more respectful world, through useful and inspiring messages, encouraging us to strive for a more peaceful society and learn to live in the present.

Nowadays we live surrounded by technology, but living with the Slow Life philosophy does not mean not to accept the modern, it means to know how to control, to feel the present and to enrich what you are doing.

So, this is when we said, why not use technology for something good and productive for us? Think for a moment in your day to day, that is accumulating anxiety and stress.

The problem, not being able to schedule a slot for some activity or create those moments of relaxation and we end up putting on a series that does not contribute.

We bet on Stark Experience, a Projector with immersive reality, which will bring you:

  • Feel-good activities.
  • Connecting with yourself.
  • Getting quality time.
  • Adopting a calm life.
  • Technological alternative and adaptable to our needs.

StarkExperience

Our assistant to create slower lifestyle habits. The Stark method has two devices: Projector with touch interaction and smart watch, with linkage between both products and data analysis.

Projector

This product has an interface on a horizontal and vertical surface that will offer us an immersive reality, keeping track of our habits.

We will offer different activities such as:

  • Meditation, yoga and mindfulness sessions.
  • Sensory activities such as playing videos/audios in scenarios that give us tranquility and peace, for example in a forest.
  • Leisure activities, to learn how to play instruments, cook, learn about gardening…
  • Motivational talks in immersive reality in our own living room, creating a relaxing environment that enriches us personally.
  • Linking with Smartwatch outside the home.

SmartWatch

It includes a smartwatch to monitor all these parameters, keeping a comprehensive track of the physical and emotional state during the whole day for those moments when you are away from home. When you get home, the projector will synchronize with the smartwatch and after processing all that information, the projector will be able to recommend activities to help you relieve the stress of your day following the slow living philosophy.

It will offer us:

  • Keep a closer eye on your health metrics.
  • Manage your body’s response to stress.
  • Sleep analysis and scoring.
  • Heart rate.

Matrix

Now we needed to prioritize the assumptions through a prioritization matrix: Which assumption should we validate first?

Prioritization

Once the prioritized list of assumptions is obtained, the next step is to transform each assumption statement into a hypothesis statement by adding the validation mechanism.

  • We believe that our customers need tools to lower the intensity of the pace of life, in a personalized way.
  • We can solve these needs with the help of technology.
  • Our initial clients are, or will be: People aged between 28-65.
  • The number one value a customer wants to get from our service is access to the product at any time. Customize it to the user’s tastes/hobbies/abilities/status and body function scanning.
  • We will get most of our customers through advertising, RRSS, sponsors.
  • We will make money with access to Masterclass, talks, and exclusive content.
  • Our core competency in the market will be Apps, network channels, ideology gurus and streaming platforms.
  • We will be able to do better than them thanks to: More comfortable, more personalized, more real….
  • The biggest risk of our product is: The price, unaffordable and unknown product.
  • We will solve this risk of our product with financing, advertising campaign.
  • What other assumptions do we count on, in case they are false, make the business fail? That the use is too technological for Slow living.

Protopersona

From the assumptions statement, we have built a Protopersona model that defines who will use the product and why.

On the top left you will find The name, on the right demographic+behaviourally, on the bottom left pain points and needs and finally on the right goals+potential solutions.

Our brand

We chose the name Stark because being a projector with immersive reality, it reminded us of the Ironman movie.
We wanted the logo to have the S, the main consonant letter of the brand. We decided to go for the hand positions that is called mudras and is a very important part in the practice of yoga and meditation.

Color Palette and Typography

In terms of color palette we have played with the grayscale to reflect an atmosphere of security, maturity and reliability, it is a chromatic that is also related to intellect, knowledge and wisdom. These colors range between black and white, since black is a symbol of elegance and prestige, which is what we want to represent.

In typography, we decided to use Aeonik, in particular it offered us ample character sets in each weight, with all the diacritical, punctuation, mathematical and numerical signs of Western Europe. It has modernist roots which is what our product represents and details that reference early mechanical Grotesks, Aeonik is positioned as a Neo-Grotesk with a geometric skeleton; with proportions that are wider than a typical Grotesk, but thinner than a traditional Geometric Sans. Structurally, this creates a fantastic balance for both display and text usage. We have used it for h1, h2 and body with different weights and sizes.

Web prototyping

It was created with the Figma tool following the Bootstrap guidelines with a 12 column grid of 65px width and 24px gutter. All the content would be in our landing page.

You can see our website in this link of StarkExperience.

We decided to make a promotional video of our product that you can see below. We believe that the product can be explained in detail, however, nothing communicates more than a video in which you can see the user experience with the product and what it offers you.

Targets and KPIs

To know how close we are to our objectives, to see the values that measure the performance of our project, activities and goals of our business through KPIs, we used Google Analytics, Hotjar and newsletter lead generation tools.

In Hotjar we obtained interesting heat maps that revealed information about how visitors moved their cursor and clicked. 

In addition, we found that more than 70% of users scrolled to the scroll of the page.

In Google Analytics we were able to analyze the following metrics.

Conclusions

We received very positive feedback on our product. Because the public felt identified with not having time to be able to balance their schedules and do more productive things or feeling that they were wasting their time watching on streaming platforms nothing that would bring them a more Slow Life lifestyle.
It is unmistakable that we face the risk of being a product that is not so economically affordable and that some people feel some sort of tyranny for so much technology and the Slow Life concept.

Futuribles

  • Creation of social networks and marketing of facebook, instagram and twitter to capture more audience.
  • We would like to collaborate with gyms, yoga and meditation centers, so that more people can get to know us.
  • Collaboration with people who have this philosophy of life.
  • Creating retreats with our Slow Life philosophy
  • Perform A/B tests, two versions of the same marketing action and determine which one is the best based on the reactions of different visitors.

Thank you for reading this far! 💛

Kate

Here is the Spanish version.